How do you build brand equity in France and truly subvert the expectations of the Gen Z audience, by going into new, disruptive and inventive places ? You create a space that acts as a true liberator and catalyst of self-expression powered by locally relevant talents and creatives who are not afraid to be bold
Tapping into the passion points of our audience
We needed to craft an experience that not only spoke to the values of the brand, but also felt culturally relevant to Gen-Z Parisians.
By first identifying and understanding the interests of our target audience, we were able to tailor the pop-up to meet their preferences.
A talent-led approach was ultimately adopted. By collaborating with tastemakers from various fields like music, art, food, and beauty allowed us to tap into different niches within our audience. This diversity not only broadened our reach but also added richness to the content and experiences that we offered.
Welcome to Feel House Paris
We launched a four day pop-up right in the heart of Paris, creating a space that helped Gen-Z expand their creative horizons by pushing them out of their comfort zones. Feel House featured a jam packed schedule of culturally relevant programming led by some of Paris’s brightest creatives.
AGENCY : AMPLIFY
CREATIVE STRATEGIST + CASTING : Maynard LUMEMBO
CLIENT : UGG
YEAR : 2023
AGENCY : AMPLIFY
CREATIVE STRATEGIST + CASTING : Maynard LUMEMBO
CLIENT : UGG
YEAR : 2023
Content Creators
Custom Shoe Workshop with @Enfantprécoce
Showcasing UGG's
Party powered by Rinse FM
Nail Art Workshop
Cool Kids
Andy 4000
The entrance
